This advertisement appeared in a December 1st 1958 edition of Life Magazine. In the 1950s Bulova sold a line of high end transistor radios exclusively in jewelry stores across America. This ad comes from Life Magazine and it was obviously aimed at the wealthy and affluent. This is a great vintage ad, and this is one of my favourite coat pocket size radios. See the Bulova Hercules here.  bulova20life20120december201958-1173479